Plan Azur: Morocco’s Woodland-to-Wave Riviera, Reignited

Morocco’s coastal transformation, branded Plan Azur, is experiencing a significant renaissance. Initiated in 2001, this government-led program aims to create six flagship resort destinations along the coast—five on the Atlantic and one on the Mediterranean. Initially challenged by financial and environmental setbacks, in 2025 Plan Azur is surging back to life, fueled by fresh strategic developments and momentum tied to national economic goals.

A Strategic Bet on Luxury & Performance Tourism

Morocco’s robust tourism sector continues to expand: the country welcomed a record 7.2 million tourists in the first five months of 2025. To ride this wave, authorities have intertwined Plan Azur with national infrastructure expansion, including a £1 billion road upgrade improving connectivity between key coastal cities like Agadir—where several Azur resorts are located—and inland hubs .

Additionally, Morocco’s Tourism Ministry is executing an ambitious tourism plan for 2025—boosting air connectivity, digital engagement, and tapping into global events like AFCON. This agenda dovetails with Azur’s coastal vision, targeting 13.3 million airline seats and encouraging growth in private investment.

Taghazout Bay: Surf, Sun & Sustainability

Taghazout Bay, positioned near Agadir, epitomizes Azur’s revitalized promise:

Spanning 615 ha across diverse terrain—from wadi valleys to iconic surf breaks—the resort is now home to the Hilton Taghazout Bay Beach Resort & Spa, which opened in 2022. The property enhances its sustainability credentials through water and energy management tracked via Hilton’s LightStay system

The destination is evolving into a multi-hotel hub: the Fairmont Taghazout Bay and other branded lodgings are expected to launch soon, effectively turning the zone into a luxury enclave .

In 2025, the Taghazout Bay Morocco Pro—a top-tier surf competition—underscores the area’s sporty appeal and international visibility

Local development is advancing: a pilot program at Anchor Point will add roughly 670 beds across 32 ha, and regional grants are fueling rural hospitality and SME growth

A Broader Vision: Integration & Sustainability

Plan Azur no longer stands alone—it is integrated with Morocco’s national agenda:

Infrastructure Overhaul: The £1 billion road enhancement and boosted airport links ahead of the 2030 FIFA World Cup solidify tourism connectivity.

Tourism Ecosystem Strengthening: The ONMT (Moroccan Tourism Office) is targeting 9.23 million overnight stays in 2025, leveraging major events and digital marketing to reach that goal.

Economic & Environmental Responsibility: Morocco’s 2025–2027 roadmap aims to create over 76,000 jobs and drive solar energy investments—fusing economic growth with renewable sustainability.

Key Highlights & What They Mean

Taghazout Bay Resorts : Hilton (operational), Fairmont soon, surf event hosting. Establishing luxury standards & global sports positioning

Anchor Point Program: +670 beds, brand-new inventory pipelines Supports local investors and coastal community integration.

Transport Links: New highways, prep for World Cup, enhanced maritime routes Eases access, boosts tourism flows across coastal nodes.

Tourism Strategy: +20% airline capacity, national marketing, AFCON leverage Hands-on approach driving both footfall and brand value.

Sustainability Investments: Solar power push, green tourism funding Aligns Azur resorts with global ESG standards.

Travel Inspiration for the Curious Wanderer
Stay at Hilton Taghazout Bay for chic oceanfront comfort with eco-awareness.

Catch the Taghazout Pro surf event in 2025—see world-class talent in action.

Explore the upcoming Fairmont for a refined resort experience.

Hike Anchor Point trails and immerse in local culture and coastal biodiversity.

Conclusion: A Coastal Renaissance with Purpose
In 2025, Plan Azur is finally hitting its stride. Strategic tourism planning, sizeable infrastructure investment, sustainability commitments, and surf-culture branding are aligning to propel Morocco’s coastal vision forward. From Mediterranean Marina dreams to Atlantic surf escapes, Plan Azur is back—but smarter, greener, and more connected than ever.

Travelers, developers, and local stakeholders watch closely: Morocco’s Riviera is ready—will you be part of its next chapter? Write to us at contact@indigoexpedition.com to learn more.